Abstract

Today I am showing my abstract for my SRP presentation. This is the first step toward my actual presentation which I will present in May. Without further adieu here is my abstract.

As the world of data analytics becomes increasingly vital to the business world, many corporations are utilizing it to streamline their marketing, sales, and development departments. This research project explores the data manipulation techniques and tools used by software giants like Google, Facebook, Amazon, and Netflix to market their product and improve their services. These companies utilize petabytes of information that ranges from data on their clients to marketing trends of certain products and this information requires proper handling to prove useful. There are many different approaches to analyzing this data such as time series analysis or regression modeling and as time progresses even more advanced techniques are being developed. The research on this topic was conducted by analyzing the tools used by these companies, such as sentiment analysis and segmentation modeling and the tools used to manage data in general such as SQL and R. The purpose of this project is to provide a perspective on how important information management is to the modern world and shows that the new techniques in data analysis are critically important to success as a major business.